Welcome! I’m Glad You’re Here.
I’m Jessi! A writer, content marketer, and brand expert with nearly 15 years of experience driving transformative narratives for publications, technology startups, and industry leaders. My work is about more than just crafting narratives—it's about creating content that captivates, engages, and delivers measurable results.
My journey in content creation began at Gannett. That is where I honed my skills as an editor for the USA Today Network, producing clear, informative newspapers, managing contributions from staff and freelance writers, and ensuring every piece was polished to perfection. This early experience in responsible journalism laid the foundation for my commitment to excellence in content strategy.
In 2013 I joined CoverMyMeds, a startup unicorn acquired by McKesson for $1.4 billion, where I helped transform their blog into a thought leadership destination. I managed large-scale industry reports, white papers, corporate and internal communications, and thought leadership initiatives that positioned CoverMyMeds as an authoritative voice in healthcare technology.
I then transitioned to a VP of Marketing and Communications role at ScriptDrop, where I founded and scaled a team that generated over $12 million in additional revenue within three years.
I am passionate about shaping a company’s communication and content strategies. My expertise extends beyond content creation; I specialize in integrating content strategically to align with brand identity and business objectives. From driving lead generation and enhancing brand presence to executing high-impact thought leadership campaigns, I have been instrumental in elevating brands and delivering results.
Throughout my career, my work has been recognized with numerous awards:
2018 Gold Stevie Award — Best Annual Report (Writer)
2019 Silver Stevie Award — Best Annual Report (Writer)
In 2021, I was honored to contribute to the healthcare marketing textbook Strategic Marketing for Healthcare Organizations: Building a Customer Driven Health System.
These accolades underscore my dedication to excellence and my ability to create content that not only meets but exceeds expectations.
So, what can you expect when working with me? A creative partner who brings fresh ideas, strategic insights, and a proven track record of success. Whether you need a comprehensive content overhaul, corporate communications, or impactful thought leadership, I’m here to help your brand stand out and grow.
Let’s collaborate to create something extraordinary and unforgettable.
A NOTE ON AI:
If you're looking for someone to rely on AI to generate content, I might not be the best fit. I believe the human touch is what makes words compelling and worth reading. While I recognize the advancements in AI and the value it can bring, I firmly believe the best content comes from human creativity, insight, and experience.