Encouraging pharmacies to re-engage with a valuable service, this coupon was designed to deliver results. Offering half off 20 prescription deliveries, the message is clear, enticing, and solution-oriented—targeted specifically at pharmacies ready to give the service another try. With concise, compelling copy and a focus on driving action, this piece demonstrates the effectiveness of strategic content in reigniting interest and boosting customer retention.

Outreach designed to increase awareness of prescription delivery by partnering with pharmacies for co-branded marketing efforts. ScriptDrop collaborated directly with pharmacy marketing teams to create division-targeted Google Ads and Facebook campaigns to drive patient engagement and adoption. The initiative also included showcasing the pharmacy’s logo on ScriptDrop’s website and a joint press release to announce the partnership. This comprehensive strategy helped build trust, boost visibility, and keep pharmacies competitive by offering delivery services.

Crafted with precision and a deep understanding of pharmacy operations, this sales one-sheeter reflects the thoughtful, strategic approach I bring to content creation. I focused on clearly articulating ScriptDrop’s value by blending compelling language with the key benefits pharmacies care about most: reducing return-to-stock rates, increasing ROI, and improving patient adherence. Every detail was considered, from showcasing the seamless in-workflow delivery process to highlighting added features like tamper-evident packaging and co-pay collection. The result is a polished, persuasive tool designed to drive decision-makers toward action, proving that effective content starts with understanding the audience and their needs.

This comprehensive media kit was designed to help ScriptDrop’s pharmacy partners promote their prescription delivery services. It includes staff communication suggestions, web and social media content, COVID-19 best practices, and a press release template. With this kit, pharmacies can effectively drive adoption of delivery services, reduce return-to-stock rates, and improve patient adherence. It provides a step-by-step guide for pharmacies to market delivery through their teams, social channels, and websites, while emphasizing ScriptDrop’s trusted brand and extensive courier network.

This article for Becker's Hospital Review on real-time benefit check (RTBC) technology showcases my ability to distill complex healthcare innovations into clear, actionable insights for industry professionals. The article highlights my expertise in exploring the challenges of provider adoption, the critical role of transparency, and the benefits of leveraging comprehensive networks like RxBenefit Clarity. This piece exemplifies my capacity to translate technical concepts into content that resonates with healthcare stakeholders, ultimately supporting the adoption of technologies that drive better patient outcomes. It also showcases my ability to co-author a piece with an industry expert.

Working on a legislative positioning paper about electronic prior authorization (ePA) allowed me to dive into the critical issues affecting patient access to medication. This project required thorough research to understand the intricacies of ePA and its impact on the healthcare system. I crafted content that clearly articulated the benefits of automating the prior authorization process, emphasizing how it saves time for healthcare professionals and improves patient outcomes. My goal was to highlight the importance of ePA legislation in reducing inefficiencies, lowering healthcare costs, and ensuring that patients receive the medications they need without unnecessary delays. By focusing on these key points, I was able to create a persuasive document that advocated for the adoption of ePA standards as a vital step toward a more efficient and patient-centered healthcare system.

Creating an industry scorecard for electronic prior authorization involved a deep dive into complex healthcare processes and policies. I meticulously gathered and analyzed data from various sources, ensuring every metric was accurate and up-to-date. The challenge was to present this information in a way that was both insightful and easy to digest for industry professionals. I worked closely with stakeholders to understand their needs and tailored the content to highlight key performance indicators, trends, and opportunities for improvement. This project required not just strong research skills, but also the ability to transform technical data into compelling, actionable insights that could drive decision-making.

This white paper published for Best Buy Health, focuses on delivering care at home for high-risk oncology patients highlights my proficiency in communicating the complexities of cutting-edge cancer treatments and their integration into home-based care models. Through detailed analysis of CAR-T and BiTE therapies, I explore how top cancer centers like Sarah Cannon, Memorial Sloan Kettering, and Atrium Health are pioneering outpatient care for immunotherapy patients. The paper underscores my ability to translate advanced medical practices into actionable strategies, addressing the operational, logistical, and emotional aspects of home-based oncology care. My work emphasizes the transformative potential of continuous monitoring technologies and the importance of provider engagement in driving successful implementation, ultimately showcasing my skill in making sophisticated healthcare innovations accessible and impactful for both providers and patients.

As a ghostwriter for this piece, I delved into how healthcare consumerism is driven by patients' efforts to manage their out-of-pocket costs amidst rising deductibles. The article underscores the significant challenge of medication affordability, revealing how patients often delay or forego essential treatments due to unexpected costs. It highlights the critical role of real-time benefit check (RTBC) technology in empowering providers to offer greater price transparency, thereby enhancing patient adherence and reducing avoidable healthcare spending. This work reflects my commitment to crafting insightful, data-driven content that addresses complex healthcare issues and supports practical solutions for both providers and patients.

I led the creation of this industry-first report, providing a comprehensive overview of real-time benefit check (RTBC) adoption across the healthcare landscape. This foundational scorecard leverages original survey data, market research, and industry insights to explore patient and provider success factors, implementation models, and the evolving standards for RTBC. Collaborating with an advisory board of industry leaders, I delivered a detailed analysis of RTBC’s impact on key stakeholders, setting the stage for future innovations in healthcare transparency.

I led the team that was responsible for the content planning and editing of ScriptDrop’s website following a significant product restructure. Collaborating closely with the team, we ensured the website’s content accurately reflected the new product offerings and strategic vision. Through these efforts, we made sure to craft clear, engaging copy that effectively communicated the benefits of the restructured solutions, aligning the messaging with ScriptDrop’s brand voice and objectives. Through meticulous editing and strategic content planning, we successfully positioned ScriptDrop as a leader in prescription delivery technology.

In this insightful blog post entitled Medication Adherence: It Starts with Awareness, I delve into the complexities of medication adherence, a significant issue affecting many Americans. Highlighting the multifaceted causes of non-adherence—ranging from socioeconomic barriers to personal health challenges—I explore how these factors impact patients' ability to follow prescribed regimens. The post underscores the substantial economic and health consequences of non-adherence, including its role in preventable health costs and patient suffering. It also offers practical recommendations for healthcare providers to enhance adherence through tailored treatment plans and innovative technologies. By focusing on awareness and collaboration, this blog post emphasizes the ongoing efforts at ScriptDrop to improve medication access and patient outcomes.

I crafted the press release announcing the strategic partnership between Truepill and ScriptDrop, highlighting a transformative development in digital healthcare. This partnership integrates ScriptDrop's same-day prescription delivery service into Truepill's platform, offering patients unprecedented convenience with delivery times as quick as two hours.

In the release, I emphasized how this collaboration enhances Truepill's fulfillment network by allowing patients to choose their preferred local pharmacy while benefiting from expedited delivery. The press release also underscores the seamless integration between Truepill and ScriptDrop, ensuring a streamlined, patient-focused experience.

This project is a testament to my ability to clearly communicate significant industry advancements, showcasing my expertise in crafting compelling narratives that drive engagement and highlight the strategic value of partnerships in the healthcare sector.

Prescription Delivery Awareness Campaign (Albertsons ACME Division)

This campaign aimed to raise awareness of ACME's prescription delivery service by targeting patients within a 5-mile radius of store locations. Running from 11/18 to 12/2, it reached 259,136 people and delivered 552,722 impressions. The younger demographic (25-34) showed double the reach of the older demographic, with a total of 760 link clicks driving traffic to the pharmacy's COVID-19 and delivery information page. Over the course of the campaign, there was a consistent week-over-week increase in delivery orders, indicating strong ad performance and engagement.

In collaboration with Albertsons, this campaign aimed to raise awareness of their prescription delivery service while driving traffic to the Albertsons prescription delivery landing page. Targeting 175 locations in the Southern and United divisions, we ran paid media campaigns across Facebook and Instagram, focusing on a 5-mile radius around store locations. We utilized interest-based targeting, including relevant competitors, and pharmacy users. With a $2,000 budget, this campaign promoted same-day prescription delivery, emphasizing convenience and accessibility for Albertsons’ customers. The creative highlighted the ease of getting medications delivered, increasing customer engagement and service adoption.

In 2020/2021, our marketing team consistently exceeded expectations, delivering impressive results on a tight budget. Through resourcefulness, creative strategies, and a focus on collaboration, we launched high-impact campaigns that significantly expanded our reach, boosted engagement, and drove conversions. These achievements highlight what a dedicated team can accomplish with smart planning and efficient use of resources.

Interested in learning more about my previous experience and credentials? Check out my resume!